Promotional Design

For the YMCA, I created numerous designs for promotional giveaways and community outreach activities, including shoe charms for Crocs, labels for bubbles, car magnets, tablecloths, X-frame posters, a membership guide, and beyond.

Flyer Design

I led the design on a variety of YMCA flyers to promote events, programs, services, and membership options.

Logo & Event Promotion

McGaw YMCA decided to host its first-ever pickleball tournament, and I designed a new logo and developed the marketing to promote the event, which garnered interest from players across the nation.

Publication Design

Our in-house team engaged parents and students by creating and sharing a Back-to-School Information Guide full of the essential start of school information. I was responsible for the guide’s original design and copywriting, which received Honorable Mention in the National School Public Relations Association Publications and Digital Media Awards program in 2016. View the ETHS Back-to-School Info Guide PDF.

Retail Design

For this project, I helped a start-up retail boutique develop a brand identity that included a new logo, clothing tags, bag labels and brand guidelines to communicate their unique style.

Calendar Design

I served as the project manager, copywriter, and design lead for the annual ETHS school activities calendar, which received an Award of Merit in the National School Public Relations Association Publications and Digital Media Awards program in 2016. View the ETHS Activities Calendar PDF.

Logo and Event Promotion Design

Strictly Flow was an annual poetry slam event at DePaul University, and in 2010 I helped them develop a new logo and refreshed approach to messaging and marketing to promote the event.

Event Invitations & Design

For this C-Suite event, I created event invitations, posters, table tents, and place cards that were co-branded for the event sponsor and host organization.

Marketing Collateral Design

Blue Cross and Blue Shield developed custom collateral such as enrollment guides and benefit highlight CDs for large employers to use in their outreach with staff. I created collateral for administrators to use during staff education programs to help build awareness of wellness benefits.

Print Advertisement

I wrote copy and created the design for this ad to celebrate Evanston Township High School’s long-standing history in the Evanston, Illinois community.