Day of Giving

The McGaw YMCA Day of Giving was designed to provide prospective donors, members, and staff with an in-person, one day event to build brand awareness and inspire giving, separate from the worldwide Giving Tuesday event. The Development team planned the event as part of the Annual Giving Campaign and secured a matching gift to boost interest.

Our team’s event design included a custom event brand and pinwheel display in the front lawn to represent donations. We produced engaging pre- and day-of-event social media and email marketing strategies, helping lead to a successful event. The event success was shared via email, in the bimonthly newsletter, and via a press release.

“The front lawn at 1000 Grove Street blossomed into a Garden of Gratitude, filled with pinwheels symbolizing the 117 donors who together gave over $12,000 for the Day of Giving. Thanks to a generous matching donation, every contribution to McGaw Y on May 1 was doubled, reaching a total of over $24,000.”

Giving Tuesday

The McGaw YMCA also participates in the worldwide Giving Tuesday event to build brand awareness and inspire giving online. Our team produced engaging pre- and day-of-event social media and email marketing strategies that included with staff testimonials, helping lead to a successful event.