In 2024, McGaw YMCA celebrated the 100th year anniversary of its Camp Echo. Since its inception at its current home in 1924, Camp Echo is a beloved destination for generations of children and families and is one of the longest-standing YMCA overnight camps in the nation.
To celebrate the centennial, our team created a marketing campaign to launch the 100th anniversary celebrations, complete with events and activities throughout the calendar year. I led the publicity campaign and designed a centennial logo, event materials, and promotional assets for staff to use throughout the annual celebration.
Centennial Logo Design
Centennial Event Design & Marketing Support:
Centennial Webpage ymcacampecho.org/celebrate/
Press Release for Campaign Launch:
RELATED:
McGaw Y launches 100 year celebration of Camp Echo, Evanston RoundTable.
Camp Echo kicks off centennial with celebration at Double Clutch, Evanston RoundTable.
Evanston YMCA celebrates 100 years of Camp Echo with community day, Evanston RoundTable.
100 years of Camp Echo: Evanstonians celebrate ‘a really special place’, Evanston RoundTable.
